ASSESSING THE IMPACT OF ARTISTIC ARCHITECTURE ON PERCEIVED USABILITY AND WILLINGNESS TO USE MOBILE COMMERCE APPLICATIONS

Authors

  • Tola John Odule Department of Mathematical Sciences
  • Ademola Olusola Adesina Olabisi Onabanjo University, Ago-Iwoye

DOI:

https://doi.org/10.25195/ijci.v46i1.247

Keywords:

M-commerce, artistic architecture, mobile display attributes, m-commerce application

Abstract

Creating a useful portable browser or program is a demanding challenge for organisations due to the size constraints of the display area, which additionally is contingent on usability, internet connectivity, efficient backup power and mobility. Users also expect performance equivalent to that of microcomputers. Portable display programmers need to surmount these challenges without compromising users’ concerns for safety and confidentiality. Various works in the past couple of years revealed the ability of a strongly perceived artistic architecture of a mobile website as a push to overcome clients’ reduced  skill. The investigation conducted in this report sought to determine the distinct impact of eight artistic display  on the  of a mobile website or program and the corresponding clients’ . Organisations may thus take advantage of this knowledge to improve usage, trust, frequency of adoption and consequently financial rewards on m-commerce applications. This study uses a  with a screening objective. Data for the experiment was sourced through a web-based questionnaire program, . At the same time, social network sites were used to disseminate the questionnaires to enable gathering a good number of respondents. The data collection instrument had  statements with  threshold for  Ninety-six  participants took part in the inquiry. In contrast, seventy-six  participants completed the exercise, signifying an estimated.  was used in the study of the association concerning the .  package was utilised in the evaluation of the . Findings revealed that artistic architecture bears a substantial impact on  of portable websites and programs as well as influences  artefacts on such platforms. , as well as the  of an application, turned out as two features with the highest impact on the two  factors. That the orientation of their effects is a reverse of the conjectured outcome suggests that future work should explore this issue.

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Author Biographies

Tola John Odule, Department of Mathematical Sciences

Olabisi Onabanjo University, Ago-Iwo

Ademola Olusola Adesina, Olabisi Onabanjo University, Ago-Iwoye

Department of Mathematical Sciences

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Published

2020-06-30